Questions you can actually ask.

Who is asking?

• Just arrivingI want to understand this
• HouseholdI am a parent or caregiver
• Health ecosystemI am a doctor, nurse, or clinician
• Building in healthI am building or bringing a tool into care
• CommunityI want to start a conversation
• In the roomI am a patient, or I care for someone who is

What is in front of you?

A health system is not a market first. It is people who will live with what you ship. Translation is fitting the tool to that place.

• We are about to put this in front of patientsA go-live, a pilot, a feature that touches a record.
• We are selling into a clinic or a systemA demo, a procurement, a champion on the inside.
• We have not yet sat with the people this will touchA team that has built, and has not yet listened.